I’m no expert in marketing, but I’m fairly certain that the name of the product is very important. Without a good name, the product just won’t sell as well. I’m sure the best names are the ones that just stick out and grab your attention, which is a good thing, mostly. While I agree that the odder the name, the more likely I’ll remember it, but sometimes I feel they have crossed the line. If the name is catchy I’ll remember it and maybe use it, but if its sick or bizarre then it’s a good chance I’m staying far away.
Recently while shopping at Watsons (like a Walgreens), I came across a product that I will surely remember, but I’m not so sure I would use. Check out the pictures below and tell me if you would use this stuff.
Wash what off?
Scrub what?
Hold what?
Scrub it off!
I guess the products could be useful…
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May 11th, 2007 at 8:17 pm
I assume you’re not unfamiliar with the fcuk brand and are just making teh funneh….
May 12th, 2007 at 12:46 am
Oh God, these pictures really speak for themselves, don’t they? The name is prophetic, to biblical proportions almost. Well, sort of. But cleaning products with a brand name that is the anagram of the f-word kind of makes too much sense. Just imagine the great ads you could make from this product!: “The place was crawling with sleaze. So I left the bar as fast as I could. But I still felt icky…” “So what did you do” I got my fcuk body wash. Now that’s a miracle.”
May 13th, 2007 at 3:26 am
Yeah, I guess you must be familiar with fcuk
Still, it’s funny.